What to put behind the code
The coordinates of the safe visitor entrance, checked on a map.
Print for the place it will live
Starting size: 3 × 3 cm. This is a starting point, not a scanning guarantee. Test where visitors stop to read directions.
Use weather-resistant matte panels for outdoor wayfinding. Keep the four-module quiet zone intact and use dark modules on a light background. Read the print-size guide.
Where to place it
- Arrival information sheet
- Meeting point card
- Visitor entrance sign
Mistakes to avoid
- Pointing to the centre of a large site
- Sending people to an unsafe access road
- Leaving out a readable address
Before committing to a print run
Print a proof on the final material. Scan it with more than one phone, from the normal viewing position. Check the opened destination while signed out and confirm it leads to the intended page or action. A readable fallback address or contact detail helps visitors who cannot scan.