Dynamic: Change the campaign destination when the promotion ends.
What to put behind the code
A short offer page with eligibility, dates and redemption instructions.
Print for the place it will live
Starting size: 2.5 × 2.5 cm. This is a starting point, not a scanning guarantee. Design for a handheld scan, not a distant display.
Keep the code away from trim lines and folds on lightweight paper. Keep the four-module quiet zone intact and use dark modules on a light background. Read the print-size guide.
Where to place it
- Beside the offer
- Back-page contact block
- Tear-off information panel
Mistakes to avoid
- Printing too close to the cut edge
- Omitting offer terms
- Sending scanners to a generic homepage
Before committing to a print run
Print a proof on the final material. Scan it with more than one phone, from the normal viewing position. Check the opened destination while signed out and confirm it leads to the intended page or action. A readable fallback address or contact detail helps visitors who cannot scan.
Questions about flyers
Should the code include a coupon number?
Use a landing page for public offers. A printed code is easy to copy and is not a secure voucher.
What should I test before printing?
Scan the final flyers artwork on more than one phone. Check the destination or imported details, the real viewing distance and the final printed surface.