Dynamic: Poster campaigns may outlive the initial booking page.
What to put behind the code
One campaign landing page with dates, venue and an obvious next step.
Print for the place it will live
Starting size: 8 × 8 cm. This is a starting point, not a scanning guarantee. Use width around one tenth of the intended scanning distance, then test on site.
Avoid glossy spots and folds through the code; reserve a clean high-contrast block. Keep the four-module quiet zone intact and use dark modules on a light background. Read the print-size guide.
Where to place it
- Eye-level information panel
- Venue noticeboard
- Indoor poster beside the date
Mistakes to avoid
- Putting a tiny code at floor level
- Covering modules with event artwork
- Removing the human-readable venue
Before committing to a print run
Print a proof on the final material. Scan it with more than one phone, from the normal viewing position. Check the opened destination while signed out and confirm it leads to the intended page or action. A readable fallback address or contact detail helps visitors who cannot scan.
Questions about posters
Can I scan from across the street?
Only if the code is large and the camera can resolve its modules. Test from the real viewing position.
What should I test before printing?
Scan the final posters artwork on more than one phone. Check the destination or imported details, the real viewing distance and the final printed surface.