What to put behind the code
A product detail page for the exact size, model or variant.
Print for the place it will live
Starting size: 2.5 × 2.5 cm. This is a starting point, not a scanning guarantee. Test from the normal aisle position without making shoppers crouch.
Use matte shelf strips; keep plastic lips away from the code. Keep the four-module quiet zone intact and use dark modules on a light background. Read the print-size guide.
Where to place it
- Shelf information strip
- Demo product stand
- Comparison display
Mistakes to avoid
- Linking every variant to one confusing page
- Putting the code behind curved plastic
- Hiding mandatory price information
Before committing to a print run
Print a proof on the final material. Scan it with more than one phone, from the normal viewing position. Check the opened destination while signed out and confirm it leads to the intended page or action. A readable fallback address or contact detail helps visitors who cannot scan.